But the frustrations around new social platforms isn’t new. Networks will continue to pop up, ideally, and longtime users will continue to be annoyed by newbies.
In the early-to-mid-1990s, people often first accessed the internet when they arrived at college. Around September of every year, a bunch of new users would log on to their university’s network and start poking around the forums and discussion groups.
“The internet old timers would be very frustrated, because the new people didn’t know the social norms,” says technologist, writer, and former WIRED contributor Anil Dash. “Exactly the phenomenon we’re seeing right now.” September, for the most online netizens, was a dreaded time of the year. AOL opened the floodgates, allowing anyone to access the internet at any time. AOL’s bloom coincided with the Telecommunications Act of 1996, which deregulated the telco industry and brought internet connectivity to homes and institutions across the US.
This period was called the Eternal September, with “wave after wave of newbies getting online,” Dash says.
The pattern has repeated itself with LiveJournal and even Twitter. Actor and investor Ashton Kutcher appeared on CNN in 2009 and challenged the network to see whose account could hit 1 million Twitter followers first. (Kutcher won.) The stunt led to a rush of users flooding the microblogging platform.
Lubchansky thinks this moment presents an opportunity for people to examine their reply etiquette.
“Read the whole post before you respond. Take a moment to respond. And if you’re going to respond with a joke, and we’re not friends already, go look and see if somebody’s made it already,” Lubchansky says. “Because there’s a really good chance they have.”
Meanwhile, Brown considers the block function on Bluesky to be a favor to its recipient.
“If someone comes into my comments and they just really, really don’t understand, usually I just block them so we don’t run into each other again,” she says. “No hard feelings.” It’s a different approach than the norm on X, where quote-tweets viciously insulting the original post are part of the platform’s noxious fabric.
“I’m not trying to repeat the part of Twitter where the internet makes me mad every day,” Brown says.
Satirical site The Onion has the fifth largest Bluesky account, with over 1.2 million followers. Onion CEO Ben Collins doesn’t mind people replying to jokes in earnest. On the contrary, he says it’s “the funniest part of the internet.”
“It means more people are seeing your jokes,” he says. “If everyone is immediately breaking out into uproarious applause at your joke, your audience is too small.”
As someone who regularly used and posted on Twitter for years, I share the frustration when one of my jokey posts is misread or taken as fact. But it also strikes me as unfair to shame someone because they haven’t been slamming their head on the same wall of the internet that I have.
Not everyone crawled here from the radioactive sewer of X dot com. As we all get settled along with our new neighbors, it might be helpful to remember that. If not, at least Bluesky has very robust blocking features.